Designing a Christmas Card Website
There are certain elements which are needed for the design of a good Christmas card (Weihnachtskarten) website, these are anything which is related to Christmas. To get your company to stand out from other companies who specialise in the same field, then good web design has to be paramount. The home page on your website should be a statement as to what your company is about. In this case it is a Christmas Card company, so the background of the home page should be in red, as red for some reason symbolises Christmas more than any other colour (it must have something to do with the colour of Santa’s coat). Then the home page should have falling snow in the back ground.
It would then be a good idea to put writing inside the icons at the side of the page in a bold colour, and the icon itself as either a snowman, piece of holly or a stocking, anything that would symbolise Christmas.
A large selection of Christmas card designs should then be offered. Ones for the more mature person – which could be pictures of scenes in the winter, the olden days with pictures of horses in the snow etc. Funny cards – cards like Santa stuck down the chimney, Reindeer with humorous little quips at the side of them and Robins in a tree telling each other jokes, and general Christmas cards, which just represent Christmas, such as the snowman, Christmas tree, a snow scene or a stocking.
You should also offer the customer the chance to personalised their Christmas card, and this should be incorporated into the website. This was the customer will know they are getting something that they cannot buy in shops at Christmas, and that would be seen as a unique card to whom ever the recipient may be. The Christmas cards online should be offered with a box to place a personal greeting or message which would be used in the inside of a card. Plus the offer of being able to personalise the outside of the card for a small charge.
The website should be bold, modern and stand out from the crowd. So remember to do your research on your competitors before designing your own website. Also make sure that your prices are reasonable. As long as you have the Christmas card consumers attention then your online shop should be a success.